finished-logoFlorida CraftArt is a statewide non-profit organization headquartered in St. Petersburg, FL.

Its mission is to:

Grow the statewide creative economy by engaging the community and advancing Florida’s fine craft artists and their work.

Fine craft art is presented in the 2000 sf retail gallery as well as in the similarly sized exhibition gallery. On the second floor of its building are 18 artists’ studios and a classroom where workshops designed to educate artists in the Business of Art are held.

Florida CraftArt’s premier event is the CraftArt Festival, a 2 day outdoor fine craft festival held during the week before Thanksgiving. Central Avenue and 5th Street are closed to traffic as over 100 artists offer their finest work. This event is attended annually by over 20,000 people.



Florida CraftArt (formerly known as Florida Craftsmen) was originally organized by Louis and Elsa Freund, professors at Stetson University in Deland, FL in 1951. Elsa was a jeweler and the couple felt that an organization dedicated to fine craft would elevate the art form to the status it so rightly deserved. Exhibitions were organized and held annually at galleries, art centers and colleges throughout the state of Florida beginning with an exhibition at Florida State University in 1951.

The organization was incorporated in 1977 but had no official headquarters. Instead, it continued the tradition of an annual exhibition and conference with workshops featuring local and national craftsmen. Florida Craftsmen settled into its first physical home when Florida Power offered space in their building in downtown St. Petersburg in 1986. Several years later, Florida Power needed the space and Florida Craftsmen moved to the McNulty building in 1992. Neither site was conducive to walk-by traffic or had the look of a true gallery. It was not until 1995, when George Rahdert offered a reasonable rental agreement for the old Rutland Department store, that Florida Craftsmen had a true space which looked and felt like a gallery. The space had high ceilings and spacious windows and sales in the new space took off. In 2002, Florida Craftsmen made a bold move and bought the building which now houses a 2000 sf. retail gallery, a similarly sized exhibition space and a second floor which is home to 18 artists’ studios known collectively as ArtLofts. Downtown St. Petersburg was still a relatively quiet area at that time, but it has been energized as an arts destination in recent years. In 2014 Florida Craftsmen became Florida CraftArt and now finds itself in the heart of the Central Arts District surrounded by  galleries, boutiques and great restaurants.


Board of Directors


  • Kathryn Howd,  President
  • Betsy Lay, Vice President
  • Kelly Ruoff, Secretary
  • Alvina Miller, Treasurer
  • Sarah Butz, Past President

Directors at Large

  • Michael Graham
  • Stephen Heywood
  • Duncan McClellan
  • Casey McDonough
  • Mary Anna Murphy
  • Wendy Rosen
  • Murray Silverstein
  • Gail Simpson


  •  Diane Shelly, Executive Director
  • Janie Lorenz, Business Manager
  • Liz Rogers,  Gallery Manager
  • Kirsten Ruginski, Gallery Assistant
  • Rebecca Um, Gallery Assistant
  • Pam Green, Bookkeeper

By Laws

Click here to access the 2015 revision of the by-laws.